Guilty Truth

Posted: 14 Jun 2011 11:56 PM PDT

In this day and time, having tools and resources available at ones disposal (and using them) is the difference between success and failure. One new tool that can definitely help business owners in the moto-industry is the new Built Magazine. This Bi-Monthly magazine highlights products, tools and services vital to professionals by using real world stories, and applicable tips for success. By focusing completely on the sales and marketing aspects, entrepreneurship and networking needed to build a strong industry, they look to form an alliance building up the small and medium sized businesses who need the help, in turn, increasing sales for wholesalers and manufacturers. In conjunction with the BUILT Magazine website and social media pages, the customer and rider will also have the opportunity to ask moto-professionals to address issues and give feedback on products, services and events, thus creating two-way communication between the business and the end consumer.

Advertisers in BUILT Magazine will comprise of product and service providers to professionals in the industry, such as software developers, tool suppliers, financial service providers and those who help create the end consumer product like paint and CNC shops. Alongside these examples of advertisements will be in-depth articles and quick reference tips to help with trade shows, sales, marketing, advertising, branding and general business ideas. BUILT Magazine was a long term plan formed by Heather Wright. Heather has been a sales and marketing professional for about 15 years and was a former Partner and Publisher of The Biker Guide Magazine. For five years, Heather has been the small business owner of Red Phoenix Marketing (RPM), providing graphic design, marketing plans and PR support for many companies in the motorcycle industry. Known most for the extensive efforts to network between businesses and offbeat graphic design style, Red Phoenix Marketing is striving to feed the small business owner through a team effort.

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